Custom Role does not See the Duplicate Warning Message when Creating a New Customer Record with Potential Duplicates

Scenario

User with a Custom Role does not see the Duplicate Warning Message when creating a new Customer Record with potential Duplicates.

Solution

1. Navigate to Setup > Users/Roles > Manage Roles
2. Role: Click Edit
3. Click Permissions
4. Click Lists
   Note: For every required field use the drop-down menu to select it and once adjusted click Add if needed.
5. Select Duplicate Entity Management
6. Level: Select View or Full
7. Click Save