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Navigate to Setup> Users/Roles> Manage Roles
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Custom Role: Click Edit
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Add the following permissions:
Under Transactions subtab- Select Sales Orders Level: Full
Under Reports subtab
- Select Report Customization Level: Full
- Select Sales Level: View
Under Lists subtab - Select Items Level: Full
- Click Save
After making the changes, the users will need to logout and log back in for the changes to take effect.